The Advertising Database

ADVERTISING DATABASE

www.addataexpress.com www.addataprimer.com

12 East 32^nd Street, Floor 6 NYC NY 10016

Ph: 212.956.0505 FAX: 212.679.0993 email: sales@addata.net

ADDATA PROGRAM FEATURES AND ANNUAL RATES*

(Effective 8/1/08)

#W-4 STAFF USERS	EXPRESS™	CANVAS™	PRIMER™
	(NEW Web-Based)	(Software-Based)	(Original Web Based)

300+	By Arrangement	By Arrangement	By Arrangement
200-299	$25,495	$29,495	$22,495
100-199	$18,495	$22,495	$15,495
50-99	$12,495	$15,495	$10,495
25-49	$8,495	$10,495	$7,495
10-24	$6,495	$7,495	$5,495
6-9	$4,995	$5,495	$4,495
3-5	$3,995	$4,495	$3,495
1-2	$3,495	$3,495	$2,995


FEATURES	EXPRESS™	CANVAS™	PRIMER™
	(NEW Web-Based)	(Software-Based)	(Original Web Based)
Services/Functions:

Updated Monthly	YES	YES (via Download)	YES
Print	YES	YES	LIMITED
Add User Notes	YES	YES	YES
Export (#Brands/User/Month)	LIMITED (750 Brands/Month)	LIMITED (750 Brands/Month)	NO
Page-Sized Data Screens	YES	YES	NO
Linked to Brand Websites	YES	NO	YES
Linked to Contact Emails	YES	NO	YES
Free Staff Training	YES	YES	NO
Sort	LIMITED	YES	NO
Client-Controlled Access	YES	LIMITED	NO
Build Folders for Notes	YES	NO	NO

Searches:

Names	YES	YES	YES
Titles	YES	YES	YES
Ranges (dates/ages/HHI/zips)	YES	YES	YES
Media Planning Criteria	YES	YES	YES
Compound ("or" searches)	LIMITED	YES	NO
User Notes	YES	YES	NO
Brand/Corp Media Spending	YES	YES	NO
Brand/Agency News	NO	YES	NO

*Pricing based on W-4 users per business unit; reps by arrangement. Combined-service pricing: (any 2) add 25% to higher earned rate;
(all 3) add 50% to highest earned rate. Corporate discounts may apply. Terms: 30 days net; please add $500 30+ days after Invoice date.

**Exports include all granular AdData contact data except emails. With 95,000+ brand/agency emails and 18,000+ users, AdData
must protect brand/agency executives from potentially abusive email blasts. Email addresses can be copied and pasted.

Use of Advertising Database Software and Website(s) subject to Standard Terms and Conditions as provided with Software and WebsiteRegistration. Renew Until Forbid applies; we�ll reinvoice at our then-current lowest qualified rate at end of renewal cycle.